FR
Macro of the loco wordmark, three white spirals, printed along the black stem of an electric scooter and lit deep blue from one side.
The coral stem of a Loco S1 scooter carrying the white loco mark, a blue helmet hooked over its handlebar, the Grande Roue out of focus behind it.
The French Loco homepage open on a laptop against a coral wall, a grinning rider behind the headline Fais vibrer tes poils de nez, with a helmet and keys on the desk.
A rider sitting on a park bench looking at her phone, her Loco S1 scooter parked beside her and a blue helmet on the seat, the Old Port clock tower down the path behind.
Three hands against violet, coral and yellow panels, each holding a phone playing a Loco ad in an Instagram feed: Flying colours, A real power trip, and Vraiment bête… sauvage.

Loco Scooters

Loco built a lifestyle brand around electric scooters.

NamingBrand identityE-commerce siteBrand videosOnline ads

The work started at the name — loco for the little craziness of life, locomotion for the way you move — and ran to the advertising that sold it. It covered designing the logo and the visual system around it, and carrying that system through every touchpoint the brand had. It took in designing and building the e-commerce site the brand sold on, and the social advertising that ran in both languages. It extended to the campaign itself — storyboarding and directing the brand films from the script through to the shoot, and carrying that same direction into the ad lines.

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Tell me what it is and when it lands.

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